Profil is positioned as Austria's most influential news magazine. Background stories on domestic politics and investigative pieces have been the magazine's main focus since it was first published by Oscar Bronner, who later became the publisher of the daily newspaper Der Standard. In 2019 the Kurier group became the sole owner of the magazine. On 1 March 2023, Anna Thalhammer, formerly a reporter for the daily newspaper Die Presse, replaced Christian Rainer as editor-in-chief.

Political orientation | Liberal |
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Circulation | 44,600 (2023) |
Frequency of publication | Weekly on Sundays |
Visits | 500.000 – 1.000.000 |
Online payment model | Content partially fee-based |
Location | Vienna, Austria |
Publisher | Verlagsgruppe News Gesellschaft m.b.H / Christian Rainer |
Area of distribution | Nationwide |
Established | 1970 |
Address | Leopold-Ungar-Platz 1, 1190 Wien |
Phone | 0043 1 21312-3502 |
@profilonline |